December 06, 2006

Filo or Audience?

Paul Kedrosky thinks the big deal about the Yahoo reorg press release is its lack of mention of Dave Filo.

I disagree. I think the big deal is the the 11 mentions of the word "audience" (singular or plural). It's significant that Yahoo thinks of its user community as an audience -- particularly in the web 2.0 age. Audiences receive. Audiences are broadcasted to. Audiences usually do not participate.

The shift of focus from "community" to "audience" is a change that makes me wonder what Yahoo is going to morph into. More video and audio, I bet. After all, that's what audiences do. Watch and listen.

Posted by brian at December 6, 2006 08:33 AM

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