October 24, 2005

Marketing by Controversy

For Michael Robertson, it seems like it's not build to flip, it's build to piss off.

First there was MP3.com. Flame the fires of controversy, taunt the RIAA, get as much press as possible, get sued, cash out.

Then there was Lindows. Flame the fires of controversy, taunt Microsoft, get as much press as possible, get sued, threaten to divulge in open court all that secret evidence you allegedly had that Bill Gates knew that "Windows" wasn't a defensible trademark, collect $20 million from Microsoft to be quiet, check out.

Now there's MP3tunes. Hire some hackers, taunt Apple, get as much press as possible . . . How soon before we hear MP3tunes is being sued?

The only one that I'm still trying to figure out where the controversy is, is SIPphone. Where's the controversy? Maybe it'll be Gizmo...

Posted by brian at October 24, 2005 07:26 AM

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