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November 20, 2004Avoiding AboutWhile browsing blogs this morning I saw mention of a new product called MailInfo, an Outlook plug-in that tells you whether a recipient has actually read your email or not.Setting aside whether that type of product is worthwhile, the thing that struck me was when I landed on MailInfo's homepage:
Just seeing the About.com logo was enough for me to tune out to the rest of the page. Indeed, I assumed that MailInfo was using About.com for its homepage. I don't know if anyone else has this instant aversion to About.com, but whenever I accidentally land on an About.com page, say, after clicking on a result in a Google search, I move on to something else --- the value of About.com pages is so thin as to be wholly missing. So for a company to put About.com's logo above-the-fold (and twice as big as its own logo) on the home page, well, that's when I tune out.
Posted by brian at 12:55 PM
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401kWikipedia surpasses 400,000 English-language articles. Another big milestone.
Posted by brian at 12:37 PM
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