March 30, 2006

Web 2.0 Awards as SEO Scam

This email arrived tonight:

From: Kat Ortland <>
Subject: The Web 2.0 Awards: Your site received an honorable mention!
Date: 30 March 2006 19:21:27 GMT-08:00

On behalf of __________ and all of our distinguished contributors, I am proud to congratulate all the sites honorably mentioned in our First Annual Web 2.0 Awards.

The competition was fierce and we are inspired by the creativity we’ve seen. We’re excited to recognize your innovation and the impact your site has on our everyday lives. You represent the future of the Web, and we’re proud to call you out for your achievements. Please visit to see interviews with our contributors, read a brief history of Web 2.0, and view the awards themselves.

________ wants to help you share the news of your recognition. We’ve created a graphic you can download here (http://_____________) to promote your mention, so that everyone who visits your site knows you’ve been recognized for your vision. We're also happy to work together on any joint press activities or online promotions sharing the news of your honor.

For more information about the ________________ Web 2.0 Awards, please visit or If you have any questions, don't hesitate to contact me at

Thank you for being a part of the Web 2.0 Awards - we couldn't have done it without you!


Kat Ortland
Project Manager |

P.S. Apologies that this email is tardy-- I realize that many of you may have already seen the awards!

See, I'm not going to link to these folks. It's an SEO consulting company. Search engine optimization. Guess who they're trying to optimize? Themselves.

Pretty clever.

Only, it's a very old trick. Anyone remember the web awards that everyone strived to win in the early days of the web? Cool Site of the Day. Yahoo! Site of the Day. USA Today Site of the Day. And so on. I remember because I ran sites that once in a while won such awards.

For me, this is the Official Jumping of the Shark for the whole "Web 2.0" thing. Congratulations, Web 2.0. Now that is indeed a once-in-a-lifetime achievement.

Posted by brian at March 30, 2006 09:06 PM


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