July 21, 2005

Doom and Destruction: Watch Free!

Anyone else notice the somewhat awkward new promos going on at CNN.com's home page? Headlines are now often labeled "watch free":

What happened to a plain "Video" link? Not enough hype? Did user testing data reveal that more people click on "Watch free" than "Video" or "Watch"?

Posted by brian at July 21, 2005 08:33 AM


"Free" is one of the two "heavy hitting" marketing words. They've probably seen declining traffic, and are striving to find an "edge".

It kind of undermines any sense of being a serious news site, though, doesn't it?


Posted by: Craig at July 21, 2005 11:36 AM

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