July 21, 2005

Doom and Destruction: Watch Free!

Anyone else notice the somewhat awkward new promos going on at CNN.com's home page? Headlines are now often labeled "watch free":

What happened to a plain "Video" link? Not enough hype? Did user testing data reveal that more people click on "Watch free" than "Video" or "Watch"?

Posted by brian at July 21, 2005 08:33 AM

Comments

"Free" is one of the two "heavy hitting" marketing words. They've probably seen declining traffic, and are striving to find an "edge".

It kind of undermines any sense of being a serious news site, though, doesn't it?

-Craig

Posted by: Craig at July 21, 2005 11:36 AM

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