|
|
March 14, 2005Sponsored TagsIn a hallway conversation with Joshua Schacter today at ETech, we spoke about del.icio.us and advertising and how it might be done on the site, and I suggested an idea that I really like but I don't think he was too hot on: literal "ad words" -- brand links -- sponsored tags.One thing Google AdWords has successfully shown is that the web didn't need graphical banner ads in order to deliver effective advertising that people really responded to. Just look at Google's revenues. What Google proved is you could reduce an ad down to a few words, and a simple link. What I think del.icio.us should prove is that you can reduce an ad down to a single word and the ad'll still work. I'm thinking brand names as links. Sponsored tags. Whatever you want to call them. Say you're browing links related to photography. Imagine if there were a list of links, just simple hyperlinks, in some offset box that said "Sponsored Tags", say underneath the "related tags" box:
Prediction: we're going to see this within the next three months on the web. Maybe not on del.icio.us, but on other sites for sure. (Who knows, maybe it's there already.) Comments
Hi Brian, thanks for this post. I totally agree, sponsored tags will come. If you equate product specs attributes with tags, your idea is already in use. I think, cnet is doing this some years now, e.g. http://reviews.cnet.com/Digital_cameras/2001-6501_7-0.html?tag=cnetfd.dir It seems, that the manufacturers are quite interested in this advertisement style... Regards, Isn't this essentially what Google just launched with their Ad Links program? See https://www.google.com/support/adsense/bin/answer.py?answer=15817 Also, for an example look at their Ad Links examples:
Read More in the Archives:
July 2005 | June 2005 | May 2005 | April 2005 | March 2005 | February 2005 | January 2005 | December 2004 | November 2004 | October 2004 | September 2004 | August 2004 | July 2004 | June 2004 | May 2004 | April 2004 | March 2004 | February 2004 | January 2004 | December 2003 | November 2003 | October 2003 | September 2003 | August 2003 | July 2003 | June 2003 | May 2003 | April 2003 | March 2003 | February 2003 | January 2003 | December 2002 | November 2002 | October 2002 | September 2002 | August 2002 | July 2002 | June 2002 | May 2002 | April 2002 | March 2002 | February 2002 |
brianstorms is Brian Dear's weblog. Non-spam email:
Be sure to take a look at these other fine websites:
Copyright 2002-2003 Birdrock Ventures.
brianstorms is a trademark of Birdrock Ventures.
|
