March 09, 2005

The AIGA Debate

I used to be a member of the AIGA, currently the subject of debate in this long thread at Airbag.

Finally left the organization because I couldn't in good conscience continue being a member of a group that polluted so much. The AIGA seems to think it is its mission in life to cut down as many trees as possible, form them into as many different heavy-stock paper objects as possible, come up with slogans and pictures and designs that are as artsy and "designed with a capital D" as possible and print them on these heavy-stock paper objects, and then mail out as many of them as possible in as excessively-overdone mailing parcels as possible to every member as frequently as possible.

You want design inspiration? Go to a multiplex theatre and study the movie posters. Which ones work and why? Grab a copy of the Wall Street Journal and study. Go to an Apple store and stand in the very center and slowly turn around 360 degrees and observe.. Go study Braun products at the local department store. Spend three hours surfing through 300 blogs. The design's out there. We don't need AIGA.

Posted by brian at March 9, 2005 08:51 AM


Heh...I was thinking about joining our local...if I do it, it's for the social aspects, not because I think I'll learn how to be a better designer from it. But your point is a good one.

Posted by: drr at March 11, 2005 10:44 AM

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