December 09, 2004


I love, the online store where they only sell one thing per day, and once the day's over, that's it, and you don't know what tomorrow' items will be until the midnight clock strikes. Brilliant way to create scarcity.

Here's an interesting recent Dallas Observer article that goes into some detail and background on the site.

I've never bought anything at woot, I may never buy anything there. When you're in bootstrap startup mode you tend to stop thinking of buying anything anymore, unless it's beneficial to the company.

But then, today's woot item, a Uniden TRU4485-2 2.4GHz Dual Handset Speakerphone Digital Answering Machine looks cool! And all that for $34.99!

Be sure to read the Woot's FAQ. It's a hoot. To boot:

I see only 1 item, do you sell anything else?
No. We sell 1 item per day until it is sold out or until 11:59pm central time when it is replaced (see next entry for details). However, each item we sell is in stock and ready to ship that day. Our warehouse manager thinks we are insane.

. . .

Will I receive customer support like I'm used to?
No. Well not really. If you buy something you don’t end up liking or you have what marketing people call “buyers remorse,” sell it on ebay. It’s likely you’ll make money doing this and save everyone a hassle. If the item doesn't work, find out what you’re doing wrong. Yes, we know you think the item is bad, but it’s probably your fault. Google your problem, or come back to that product's topic in our community and ask other people if they know. Try to call the manufacturer and ask if they know. If you give up and must return it to us, then follow on to the next FAQ entry.

Posted by brian at December 9, 2004 02:55 PM


I wonder what other markets could benefit from this business model…
1) Southwest Airlines offering Specific day R/T tix from specific departure and arrive destinations simply for the cost of fees and taxes.
2) Single Issue News casts
3) Single songs D/L’s
3) Single item auction sites
4) Single IPO offers…
5) etc.

Posted by: levin at December 10, 2004 10:52 AM

One could imagine,,,,,,, etc, and then expanding to regional services (*, *, *, etc) and eventually being acquired by . . . eBay :-)

Posted by: brian at December 10, 2004 05:04 PM sells the scraps of Synapse Micro's scraps after they've sold all they can through dealer only auctions. = [ ]

Woot Inc.
A Texas Corporation
PO Box 111907
Carrollton TX 75011
Phone: 214-764-2489

Result of Google search on Woot contact #214-764-2489:

Synapse Micro remains a leading channel partner for close-outs and clearance computer items. For 10 years we have serviced the wholesale computer dealer market to the best of our abilities and we plan to continue to be here for all of our wholesale customers. Due to new contracts in place, we are unable to continue offering fixed published pricing. Although this may be a hassle for the casual buyer, we are now able to discount aggressively on a case-by-case level to make our deals even more profitable to you. Your relationship is increasing in value at Synapse Micro!

We are now moving 50% more inventory than in 2003, double what we did in 2002, triple what we sold in 2001 and twenty times more surplus inventory is sold over 1994, when we started our relationships with many of you. Most of our in-stock item details will continue to be viewable at (as always, some items are sold before they make it up there). In addition, we are able to put more focus into our online auction, accessible at (or through the auction link at the main Synapse Micro site) The auction, where you set your own price, is our only online ordering method at this time.

In summary: Synapse Micro (founded 1994) is a specialty distributor headquartered in Carrollton (Dallas), Texas. We distribute hi-tech consumer and computer related opportunity buys to retailers globally. We do not sell to end users.

What makes us different? For the past 10 years, Synapse Micro has been building strong relationships with manufacturers while working to remarket their products. Our product expertise includes current model excess, end of life (EOL) excess, and manufacturer refurbished customer returned items. We fastidiously uphold all manufacturers' requirements to have the least impact on their current channels. We stock the product we sell and we maintain a sizable inventory, allowing us to achieve value for both the manufacturer and our customer. Synapse Micro has contributed to our customers' and manufacturers' success by providing them with opportunities to capitalize on product and market changes. Of further value, our marketing and sales expertise allow us to create unique programs tailored to individual products and customers including product repackaging, labeling, branding, combining like products (bundling), and use of consumer rebates. We follow retailer contract requirements including shipping and net terms support. There are few, if any, wholesale distributors in the current market who posses the abilities of our team. In addition to our relationships, stocking ability, and marketing expertise, Synapse also provides warranty and technical support for products we sell. If you are looking for a win-win opportunity, buying or selling products in the current market, you need to be working with us.

In March 2004, Synapse Micro partnered with WowWee Ltd, Hong Kong based manufacturer of the Mark Tilden designed Robosapien Robot. This product has proven to be a great cross-over opportunity for the computer hardware channel. We have become a primary distributor for WowWee's U.S. sales, securing product allocation for stores such as Blockbuster, CompUSA,, several major departments stores, and 40-50 other authorized retailers. With production limited and a major 4th quarter ad campaign, we anticipate product shortages to occur and profit levels to peak. We look forward to working with our direct resellers as WowWee turns an exciting 2004 product line into a blockbuster 2005 offering!

Posted by: Tiberius at February 2, 2005 10:44 AM

Take a look at this site, they have this really cool camera on sale monday until midnight for below wholesale.

Posted by: CollegeHoot at April 10, 2005 08:32 PM

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